Measurement is the foundation of couture-level personalisation. When taken correctly, it transforms fabric into a garment sculpted exclusively for your body. Measurement may feel technical, but it’s actually simple – and worth the effort. By sharing accurate details, you help us make clothing that supports confidence & comfort.

Each measurement tells us something about how you move, stand , and feel in your clothes. Even small differences can change the way a garment sits on your waist, shoulder or hips.

Getting the perfect fit starts with accurate measurements. Follow this simple guide to measure yourself at home. For best accuracy, use a soft measuring tape and stand straight but relaxed. If possible ask someone to help.

1. Bust/Chest

• Wrap the tape around the fullest part of your chest/bust.
• Relax your shoulders and backbone straight.
• Most importantly, the tape should be parrallel to the floor in front and back both while taking the measurement.

2. Underbust

• Measure directly under your bust where band of bra sits.
• Keep the tape straight and firm.

3. Waist

• Measure around your natural waist – the narroest part of your torso.
• Do not suck in your stomach.
• Keep the tape comfortable and not too tight.

      4. Hips

• Stand with feet together.
• Measure around the fullest part of your hips.

5. Shoulder Width

• Measure from the tip of one shoulder bone to the other, across the back.
• Keep the posture natural and backbone straight.

6. Arm Length (Sleeve Length)

• Bend your elbow slightly.
• Measure from tip of shoulder bone to elbow and wrist.
• Measure the fist round.
• Measure the bicep from the armpit round at the expanded level of arm.
• Measure the length of the sleeve you want – short sleeve, elbow length sleeve, 3 quarter sleeve or full sleeve and measure the round of the arm at that length.

7. Neck

• Relax your neck and take the measurement around the base of your neck where your collar sits.
• For Neck Depth – Measurement how deep you want the neckline from the highest point of shoulder(close to neck)
• Repeat the neck depth in front and back.

8. Garment Length

• Measure the length of the garment from highest point of shoulder over highest point of bust.
• Measure the length wherever you want as per the garment type – till waist, hip, knee, ankle length.

9. Inseam (pant/bottoms)

• Measure from inner thigh at the crotch down to ankle bone.

10. Seat (pant/bottoms)

• Measure from front waist to back waist through bikini line.

These are basic measurements required for any product customisation. For specific designs, there will specific measurements as per fit and length of the garment. Our team will reach out to you for specific details.

Fit preference :

• Body-hugging
• Regular Fit
• Relaxed/oversized Fit

Your measurement profile becomes a blueprint – capturing balance, symmetry, proportion, and movement. With each refined measurement, the outfit transitions from standard sizing to personalised craftmanship.

Because true luxury begins not with trends, but with a fit made only for you.